Monday, March 3, 2014

We Love Us Some Dawg Pack

Erin Allett





Throughout the year, we feature a "Dawg Pack Appreciation" Day at each of our ticketed sports including: Volleyball, Football, Men's and Women's Soccer, Gymnastics, Men's and Women's Basketball, Softball, and Baseball. This includes a free t-shirt and $5 concession coupon for the first 50 Dawg Pack members through the door at Olympic sports, and in-game PA and video shout-outs from coaches and student-athletes to the Dawg Pack.


http://www.gohuskies.com/ViewArticle.dbml?ATCLID=209285276&DB_OEM_ID=30200&DB_OEM_ID=30200
Click the image to visit the GoHuskies.com Dawg Pack page


In addition to the love we give the Dawg Pack on their special days, we hook them up with a free t-shirt for both Football and Men's Basketball if they purchase season tickets.

We select one lucky Dawg Pack "Fan of the Game" sponsored by Starbucks at every home Men's Basketball game. A random student is selected on-camera and competes in a shooting contest to win a Starbucks prize pack and gift cards. 

Oh yeah, and one iPad is raffled off to a Dawg Pack member at each home Gymnastics meet. Can you feel the love?



Did You Know...?
  • All students receive FREE admission to Husky Athletic events, with the exception of Football and Men's Basketball games with their Husky card
  • All students who purchased Football and Men's Basketball season tickets receive an email blast before every home Husky Football, Volleyball, Men's and Women's Soccer, Gymnastics, Men's and Women's Basketball, Softball, and Baseball event with promotional and game information.
  • There is a GoHuskies.com page dedicated solely to the Dawg Pack that is updated frequently with student-specific promotions, information, and messages from coaches and student-athletes

Dawg Pack Advisory Committee 
The Dawg Pack Advisory Committee - anchored by the Associated Students of the University of Washington (ASUW) leadership and Board of Directors - was established to promote communication between Athletics administration and the Dawg Pack during stadium construction. it has since morphed into a committee that is charged with improving the Dawg Pack Game Day Experience and to work in a partnership with Athletics to reach the UW student body. In 2013-14, select UW Marketing & Game Day Experience internship interviewees were chosen to serve on the Committee alongside ASUW members, marking the first time that this group included UW student leaders and current marketing interns. The Committee meets once a quarter to discuss upcoming events and improvements to the Dawg Pack game day experience.



Sunday, March 2, 2014

Grassroots Mastas. Promo Champions.

Erin Allett






Charged with a mission of devising and executing strategic grassroots marketing on campus (life on a budget), the Husky Street Team has risen to the occasion and has started to make a dent in spreading the good word of Husky Athletics on campus in the Greek community, Residence Halls, campus foot traffic, and in the HUB.

This Winter Quarter alone, HST has been hustlin' with flyer distribution:
  • 4,800 promo flyers to Seattle Public School Elementary Schools (hand delivered)
  • Average of 725 flyers/week
  • Approximately 6,000 promo flyers distributed on-campus to 
    • Greek chapter dinners
    • Residence Halls
    • WEEKLY golf carting during passing periods 
  • All Winter Sport posters plastered up and down the Ave and in campus buildings
  • 10,000+ flyers distributed during Winter Quarter to-date!
  • Approximately 8,000 flyers were handed out during Fall Quarter
  • HST has spread nearly 20,000 flyers out into the UW Student and Seattle world in 6 months as a RSO!
Natalie hustlin'
HST golf carting it up with Harry