MKT 460 - Show Me The Data!
I was fired up to hear from Marty (Marketing instructor in the Foster School of Business) before the holiday break that she would in fact be teaching MKT 460 - Research Methods - Winter Quarter.
After exchanging a few idea emails, we sat down today to discuss details of the research project. With so many questions related to the Dawg Pack and student behavior, our conversation only seemed to bring up more ideas and questions that narrowing it down to one area of focus for the 20 students in MKT 460 that would be honing in on Dawg Pack research for an entire quarter.
I will be attending MKT 460 at Pacaar Hall to lecture on Athletics Marketing & Game Day Experience and lead a discussion during class on Thursday, Jan. 16 at 8:30 a.m. about the challenges our department faces in marketing to students and impacting their behavior.
I'm stoked!
This information will be a tremendous resource for us during our 2014-15 Dawg Pack decision-making and will be a great foundation/spring board into diving deeper into UW students thoughts and behaviors about Husky Athletics during subsequent courses.
No comments:
Post a Comment