BlackOut Rally
Dawg Pack Appreciation & BlackOut Husky Volleyball Style
ESPN College Game Day
ducks.
ducks.
There are times while working in intercollegiate athletics marketing & game day experience when the stars align and you get a BlackOut-themed football game against your biggest rival, a Dawg Pack BlackOut Rally, ESPN College Game Day (UW-created ESPN CGD landing page), and Volleyball Dawg Pack Appreciation Night all on consecutive days. And the Marketing Directors, Assistant Directors, Interns, and Administrators rejoice. Hallelujah! Ladies and gentlemen, we have a perfect storm for Promotional Synergy.
Thursday Night - Alaska Airlines Arena
Dawg Pack Black Out Rally
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| Photo courtesy of The Seattle Times. |
We held a sick Dawg Pack Black Out Rally (Seattle Times article) to promote the BlackOut Football game against Oregon on Saturday afternoon, a game that ESPN College Game Day picked up - a first for UW. We had to blow it out of the water. And we did.
3,000+ students through the doors
4,000 FREE BlackOut t-shirts
3,000 FREE purple glow bracelets
FREE hot dogs and drinks
We tried to get Sol from the Blue Scholars to perform before the Rally began at 8 p.m., but we weren't quite down with the $10,000 tune he was singing. For 2014, we will need to add live entertainment from the time doors open to the Rally begins. Husky Cheer and Dance Team, as well as Harry the Husky and the UW Drumline, did a great job of entertaining the crowd as we waited for things to kick off. Our emcee, Ken Carson is a pro that truly made the event stellar and we had some "interesting" speeches by our fall coaches.
Program
- Husky Drumline + Husky Marching Band
- Women's Soccer Video - Lesle Gallimore
- Men's Soccer Video - Jamie Clark (aka Craig Weibel)
- Cross CountryVideo - Greg Metcalf
- Volleyball - Jim McLaughlin
- ESPN CGD Promo - BREAKFAST!
- "Go Huskies" Cheer
- BlackOut Video
- Football - Sark
The Husky Street Team, with the help of Harry the Husky and UW Cheer Team, hit the mean streets of campus on the golf cart borrowed from Event Management to distribute thousands of the flyers (below) and stuck 3,000 with promo stickers (below). Feedback and hype was insanely positive from students. HST also distributed flyers and stickers at Greek houses and Residence Halls. The flyer below also doubled as a full-page ad in "The Daily" to promote the event.
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| Harry helping HST promote the BlackOut Rally to students on Red Square during passing period. |
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| Flyer & full-page ad in "The Daily" |
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| 3,000 3" promo stickers were used to promote the BlackOut Rally on campus the day of the event. |
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| Promo release |
Friday Night - Alaska Airlines Arena
Dawg Pack Appreciation Night AND BLACK OUT at Husky Volleyball
“It was awesome. The crowd, the atmosphere, it gave me chills when I came out."
- Head Coach Jim McLaughlin.
The hook: Students were told at the Rally that if they attended the
Husky Volleyball Pac-12 opener the following night (Friday) that they
would receive a VIP wristband for breakfast on Red Square Saturday
morning before ESPN CGD and would have a chance to win a pair of
sideline passes to the game. Aw yeah, it worked! 4,589 fans were in attendance at Volleyball Friday night, including 2,000+ Dawg Pack! The Husky Street Team pumped this one hard by:
- Promoting the BlackOut Rally
- Hitting Greek Chapter dinners
- Golf carting
- Residence Halls and cafeteria flyering
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| Facebook promo compliments of Daniel Hour and his New Media crew. |
Dawg Pack members also received:
- $5 concessions vouchers to first 50 in attendance
- UW Volleyball sunglasses
- BlackOut gear including jerseys, t-shirts, and jackets which were thrown out between each set
- ESPN College Game Day VIP wristbands postgame - for breakfast at Red Square and a chance to win a pair of sideline passes
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| Promotional. Synergy. |
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| 2,000+ Dawg Pack members joined Husky Volleyball the night after The Dawg Pack BlackOut Rally |
Saturday at the crack of dawn (actual time) - Red Square
ESPN College Game Day
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| Just wow. |
Location: Red Square, UW Campus
| Broadcast Schedule: | |
| 3:30 a.m. | Dawg Pack line for "The Pit" opens |
| 4:00 a.m. | "The Pit” opens for public |
| 5:30 a.m. | UW Band and Cheer Perform |
| 6:00 a.m. | College GameDay on ESPN begins |
| 9:00 a.m. | Broadcast concludes |
Breakfast was served at 3 a.m. on Red Square.
*All photos of the HST and staff have been deleted. They weren't pretty. Ouch.
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| Suzzallo lit up at 3 a.m. Saturday morning |
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| Seattle icon, Rosie the pig, showing Husky love. |
SaturdayAfternoon - Husky Stadium
BLACKOUT
UW Manage of Visual Presentations, Terrence Santos, promoting BlackOut and his DOPE video on IG
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| Conceptualization of the Black Out theme began well before Oct 12 during pre-season Marketing Day |
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| Matte black helmets had students buzzin'. |
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| Asst. Director
of Game Day Experience, Erin Allett, with Jamaal Walton (Alabama
Director of Marketing) and local Dawg fan Brette Woessner enjoying
pregame outside Husky Stadium in their BlackOut t-shirts.
Dawg fans and UW Cheer getting a "Go Huskies" going at the start of the game.
What.
A. Weekend.
- Erin
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